Finally,

Intimacy is the only completely satisfying answer to stimulus-hunger, recognition-hunger, and structure-hunger. 

We recognize the interaction between the body and the mind.   Emotions and personality can have a tremendous impact on the functioning health of virtually every cell in the body. 

Human nature = the shared peculiarities of being human.   There are very few features of the human psyche which can be understood without reference to reproduction.  This is because there is no way for evolution to work other than by competitive reproduction.  Those that reproduce persist, those who do not reproduce die out. 

  Why is a two year old so terrible?   Because they are systematically testing the notion that something that gives her pleasure might not actually give someone else pleasure—and the truth is that as adults we never lose that fascination. 

Body language is like the written language. You have to use context.  

Why are the laws important?   The laws will allow you to react to others not with emotion but with the desire to understand where their behavior might come from.  You will become more tolerant as you become less likely to judge and instead accept their flaws as part of human nature. 

  Good coaches help people realize their full potential. They focus on a few key points—often simple points. Once you master these points, your play improves enormously.  

Through consecutive Hook cycles, successful products reach their ultimate goal of unprompted user engagement, bringing users back repeatedly, without depending on costly advertising or aggressive messaging.

Take responsibility and have a strong internal locus of control.   Think of the future as multiple outcomes floating loosely in the air. They have different weights—their probabilities. Think of the future in terms of probability, many things can happen, how can you make the one you want more likely to happen?

Think in terms of what is in it for him. Speak in terms of other’s interest when influencing them. Even charity can be thought of as selfish, if they did it to feel good.  

Charlie Munger was Warren Buffet’s business partner.  

  Great sales line: "Look Mr./Mrs. Prospect. There are a thousand people you can turn to for xyz service if that's what you want. The people that do it, I know about half of them, and there very nice men and women, and I think they're very ethical, and I think they to a very fine job for what they are and what they do. But our approach, our strategy, our positioning is totally different." Then you can get into why you're different and why your experience is better. 

Trigger features force an automatic compliance response from humans. One helpful example, when being asked for a favor, if the trigger word "because" is used, the favor is most likely accepted. The clause following because is of no importance, even if it is redundant information.  

A simplifying  heuristic  - (roughly, a rule of thumb), used as a crutch for the lazy brain when making a difficult judgment. 

Simple 3-Step loop: First, there is a cue, a trigger that tells your brain to go into automatic mode and which habit to use. Then there is routine, which can be physical or mental or emotional. Finally, there is reward, which helps your brain figure out if this particular loop is worth remembering for the future.

Use social currency to go viral. People want to share something that makes them feel in the know, makes them look a certain way to the friends who will see it.