This book gives three "right" questions, and the Eventual Innovators should put these questions on a wall in their office because they must constantly remind themselves of the need to get back to basics and confront these questions, Step 1: What is this product used for?

Founders should not grow beyond a team of six until there is true product market fit. True product market fit means one million dollars in recurring revenue for an enterprise company.   Chaos is expected in a team of six or less - they want if to be hard. 

When choosing career, the correct place to start is: “what do I want to learn?”  Follow your natural interests,  not- “What company has enough name recognition that my mom can brutally crush the other moms when they boast about their kids?”  😂

The best thing about startups? You only ever experience two emotions: euphoria and terror. And the lack of sleep that comes with the job seems to enhance them both.  

If you detect the stench of conceit in this book, I would have you know my conceit is selective. I cannot read a balance sheet, work a computer, ski, sail, or play golf. But when it comes to advertising they call me King. When Fortune published an article about me titled “Is David Ogilvy a Genius?,” I asked my lawyers to sue the editor for the question mark.

Kliebers law proves that as life gets bigger, energy slows down. But Geoffrey West's model demonstrated one crucial way in which human-built cities broke from patterns of biological life: as cities get bigger, they generate ideas at a faster rate.