Humans are primarily status driven. And  the status of one human comes from how the other humans treat them .  If your product or service changes how other people treat your customer, which it does in some way, it pays to show how.  Show the people gaining status, your customers. Show the people giving it to them. I f you lose weight, do your kids have a new role model? Does your spouse now decide to get healthy too? Are you more likely to get promoted at work?  I’d talk about how a business's competitors notice their phones don’t ring as much because all their customers are flowing to that business. How their business owner buddies say “business must be good” when they pull up in their new car at the golf range.  

Felix Dennis: How to get Rich Ignore 'great ideas'. Concentrate on great execution. Focus. Keep your eye on the ball marked 'The Money Is Here'. Hire talent smarter than you. Delegate. Share the annual pie Sell before you need to, or when bored. Empty your mind when negotiating. Fear nothing and no one.

If you’re looking toward the long-term goal of getting wealthy, you should ask yourself, “Is this authentic to me? Is it myself that I am projecting?” And then, “Am I productizing it? Am I scaling it? Am I scaling with labor or with capital or with code or with media?”

The techniques that Spanish chef Ferran Adrià pioneered at El Bulli introduced molecular gastronomy to the world.

  1- Incentives Law is to disincentivize future tragedy, not just to assign blame for past tragedy.

Finally,

This book gives three "right" questions, and the Eventual Innovators should put these questions on a wall in their office because they must constantly remind themselves of the need to get back to basics and confront these questions, Step 1: What is this product used for?

The highest leverage point for managers is choosing tasks - there are infinite things you and your team can do - which are the high leverage tasks? Premise: as an item moves through the production process it gets more valuable.  Corollary: Detect and fix any problem in the production process at the lowest value stage possible. Thus, we should find the rotten egg as it’s being delivered from the supplier rather than permitting the customer to find it. 

Corporate capabilities Competitive reaction We must analyze: Financial - are there any underutilized assets, have we achieved our cost potential (lowest)’ Technology economics

  So What? Means so what, until they know how what you have that can benefit them.   10 ways to apply: Heres-how-I-can-benefit-you thinking:  if you can anticipate—and address—the So What Question that is always in your audience’s mind, you will be much more successful in business and in life.

Increasing effectiveness of intervention to the system: 12. Constants, parameters, numbers. 11. The sizes of buffers and other stabilizing stocks, relative to their flows. 10. The structure of material stocks and flows. 9. The lengths of delays, relative to the rate of system change. 8. The strength of negative feedback loops. 7. The gain around driving positive feedback loops.

Acquire wisdom by keeling company with the aged teachers See through your spies. 

In the same way that an apartment building is worth the present value of the rent that will be paid by its tenants, a company is worth the present value of the cash we expect it to generate over its lifetime, less whatever the company has to spend to continue running and expanding its business.  

Early stage startups are probably the most productive part of the whole economy.   An automotive magazine modified a “sports” model car to make it as fast as possible.  What did they do? They cut off all the crap the manufacturer had bolted onto the car to make it  look  fast. 

The world belongs to those who see possibilities before they become obvious and who effectively marshal resources and energies for their attainment or avoidance.  Nor is anything great accomplished without high spirits. 

Charlie Munger was Warren Buffet’s business partner.  

The best thing about startups? You only ever experience two emotions: euphoria and terror. And the lack of sleep that comes with the job seems to enhance them both.  

If you detect the stench of conceit in this book, I would have you know my conceit is selective. I cannot read a balance sheet, work a computer, ski, sail, or play golf. But when it comes to advertising they call me King. When Fortune published an article about me titled “Is David Ogilvy a Genius?,” I asked my lawyers to sue the editor for the question mark.

Selling based on price is like heroin. The short-term gain is fantastic, but the more you do it, the harder it becomes to kick the habit. Once buyers get used to paying a lower-than-average price for a product or service, it is very hard to get them to pay more. The downward spiral of price addiction is inevitable for all commodities.

Kliebers law proves that as life gets bigger, energy slows down. But Geoffrey West's model demonstrated one crucial way in which human-built cities broke from patterns of biological life: as cities get bigger, they generate ideas at a faster rate.