Humans are primarily status driven. And  the status of one human comes from how the other humans treat them .  If your product or service changes how other people treat your customer, which it does in some way, it pays to show how.  Show the people gaining status, your customers. Show the people giving it to them. I f you lose weight, do your kids have a new role model? Does your spouse now decide to get healthy too? Are you more likely to get promoted at work?  I’d talk about how a business's competitors notice their phones don’t ring as much because all their customers are flowing to that business. How their business owner buddies say “business must be good” when they pull up in their new car at the golf range.  

Superstar salespeople prospect day and night.   In sales, there are three things you control: Your actions Your reactions Your Mindset Keep your energy focused on the things you can control. 

A rainmaker is a person who brings revenue into an organization.  

  The moment you reach out to a VIP, two questions flash in their minds: Who are you? And what do you want?

What techniques work for the small sale do not always apply to the large sale. In fact, what works in small sales can hurt your success as the sales grow larger.   The building of perceived value is probably the single most important selling skill in larger sales. 

Through consecutive Hook cycles, successful products reach their ultimate goal of unprompted user engagement, bringing users back repeatedly, without depending on costly advertising or aggressive messaging.

Selling based on price is like heroin. The short-term gain is fantastic, but the more you do it, the harder it becomes to kick the habit. Once buyers get used to paying a lower-than-average price for a product or service, it is very hard to get them to pay more. The downward spiral of price addiction is inevitable for all commodities.

  Great sales line: "Look Mr./Mrs. Prospect. There are a thousand people you can turn to for xyz service if that's what you want. The people that do it, I know about half of them, and there very nice men and women, and I think they're very ethical, and I think they to a very fine job for what they are and what they do. But our approach, our strategy, our positioning is totally different." Then you can get into why you're different and why your experience is better.