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Robert B. Cialdini: Influence: The Psychology of Persuasion

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Trigger features force an automatic compliance response from humans. One helpful example, when being asked for a favor, if the trigger word "because" is used, the favor is most likely accepted. The clause following because is of no importance, even if it is redundant information.  

Daniel Kahneman: Thinking, Fast and Slow

A simplifying  heuristic  - (roughly, a rule of thumb), used as a crutch for the lazy brain when making a difficult judgment. 

Peter Drucker: Managing Oneself

Ask, What are my strengths? A person can only perform from strength The only way to discover strengths is through feedback analysis: Whenever you make a key decision or take a key action, write down what you expect will happen. Afterward, compare the results with your expectations.  Put yourself where your strengths can produce results  Go to work on acquiring the skills and knowledge you need to fully realize your strengths.  Next, remedy your bad habits, the things that inhibit your effectiveness and performance.  One should waste as little effort as possible on improving areas of low competence. It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve first-rate performance into excellence. 

Robert Greene: The 48 Laws of Power

Law 1- Never Outshine the Master Always make those above you feel comfortably superior. In your desire to please and impress them, do not go too far in displaying your talents or you might accomplish the opposite-inspire fear and insecurity. Make your masters appear more brilliant than they are and you will attain the heights of power

Charles Duhigg: The Power of Habit

Simple 3-Step loop: First, there is a cue, a trigger that tells your brain to go into automatic mode and which habit to use. Then there is routine, which can be physical or mental or emotional. Finally, there is reward, which helps your brain figure out if this particular loop is worth remembering for the future.

Keith Ferrazzi: Never Eat Alone

  The secret to living is giving. Untallied generosity rules the day for the long term, don't keep score when adding value/buying lunch. 

Jonah Berger: Contagious

Use social currency to go viral. People want to share something that makes them feel in the know, makes them look a certain way to the friends who will see it.  

Stephen King: On Writing

"Let's get one thing clear right now, shall we? There is no Idea Dump, no Story Central, no Island of the Buried Bestsellers; good story ideas seem to come quite literally from nowhere, sailing at you right out if the empty sky: two previously unrelated ideas come together and make something new under the sun. Your job isn't to find these ideas but to recognize them when they show up" (P. 37)

Dale Carnegie: How to Win Friends and Influence People

Do not criticize or condemn.   To know all is to forgive all.