Ray A. Kroc: Grinding it out, the making of McDonald's

 "As long as you're green your growing, as soon as you're ripe you start to rot"

"Work is the meat in the hamburger of life"

Ray worked door to door sales selling coffee right after graduating high school. 

"If i ever noticed by prospect starting to fidget, glancing at his watch or looking out the window or shuffling papers on his desk, I would immediately ask for his order"

KISS - Keep It Simple, Stupid (Only 3 main items on the menu, so simple that printed menus weren't even needed)

Ray to his sales team: "Look sharp and act sharp. The first thing you have to sell is yourself"

"A good executive does not like mistakes. He will allow his subordinates an honest mistake once in a while, but he will never condone or forgive dishonesty."

Ray Kroc started his empire at the age of 52, its never too late to start something great. --> "So i booked my fifty-two-year-old bones onto the red eye special and flew west to meet my future"

Simplicity of procedure allows one to focus on the quality of each step

"My attitude was that competition can try to steal my plans and copy my style. But they can't read my mind; so I'll leave them a mile and a half behind."

"If you are running a hundred-yard dash, you aren't thinking about God when you're running. Not if you hope to win. Your mind is on the race. My race is McDonald's"

Passion for your business is everything: "I wanted to think about the business less - maybe eighteen hours a day rather than the usual twenty-four"

Where there is no rusk there can be no pride in achievement and, consequently, no happiness.